Why Visuals Matter
Before a viewer presses play, your visuals do the talking.
Your banner, poster, or thumbnail often becomes the first impression — appearing in homepage features, curated collections, and social media highlights. Strong visuals don’t just represent your project — they invite audiences in.
Cinematic, focused artwork helps your story stand out across every screen.
1. Start with a Clear Visual Idea
Great artwork communicates instantly.
Your visuals should clearly express:
Mood — genre, tone, or atmosphere
Focus — a character, symbol, or moment
Quality — clean composition and intentional design
Keep it simple. One strong image with contrast and space is far more effective than a crowded design.
Think “movie poster,” not “flyer.”
One image. One emotion. One story.
2. Banner Artwork (Hero Image)
Banners appear at the top of your project page and across promotional grids.
Banner requirements
Size: 1920 × 1080 px
Format: JPG or PNG
Text: Avoid titles or taglines — Sparkk TV adds titles dynamically
Safe zone: Keep key visuals centered; avoid the outer 10% on each side
Style tips
Use cinematic lighting and clear subjects
Favor rich contrast over flat blacks
Gradients or deep tones add depth without distraction
3. Posters, Episode Art & Thumbnails
Consistent artwork builds recognition and trust.
Recommended sizes
Posters / Key Art: 2:3 ratio (740 × 1110 px or higher)
Trailer thumbnails: 1280 × 720 px
Format: JPG or PNG
Design best practices
Choose one strong focal point
Keep color grading consistent across episodes
Avoid small text or cluttered layouts
🖼️ Good key art should read clearly on both a phone screen and a living room TV.
4. Match the Sparkk TV Visual Style
Sparkk TV’s look is cinematic, minimal, and modern. To blend seamlessly while keeping your own identity:
Favor bold lighting and clean composition
Avoid heavy borders or artificial vignettes
Limit text to your project’s official logo or wordmark
Test artwork on both light and dark backgrounds
✨ When in doubt, less is more. Let your visuals breathe.
5. Export Like a Pro
Before submitting, make sure your files are production-ready:
Export in RGB color mode
Use 300 DPI for artwork
Save JPGs at 80–90% quality
Check sharpness at 100% zoom
Use clear file names (e.g.,
MySeries_Banner.jpg,MySeries_Ep1Poster.png)
📁 Clean exports and naming help speed up review and approval.
6. Optional Motion Artwork
If you have a short looping teaser, it may be eligible for additional promotion.
Motion specs
1080p resolution
MP4 format
5–10 seconds
No dialogue required (ambient visuals only)
Interested? Contact creators@sparkk.tv to learn about current motion opportunities.
7. Common Visual Mistakes to Avoid
Text or logos too close to edges
Low-contrast or overly dark imagery
Overused filters or effects
Pixelated or low-resolution files
Banners cluttered with taglines or cast names
Avoiding these ensures your visuals translate cleanly across devices and placements.
In Summary
Your artwork is your first pitch.
Cinematic, confident visuals help your project stand out, feel professional, and attract viewers before they ever press play.
When your visuals are strong, your story shines even brighter.
